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Contextual Targeting

Reach audiences without cookies in the environments and moments that matter most.

See what others can’t

Go beyond keywords to understand the true meaning of content, as well as the consumers who engage with it. Contextual Targeting can fine-tune affinity and reach in realtime to maximize precision and exceed ad campaign goals.

  • 1 Billion +
  • Stable user profiles
  • 2.5 Billion +
  • Pages scanned each month

Crush your KPIs

Leverage words, phrases or URLs to accurately reach audiences without compromising accuracy or effectiveness.

  • Deliver ads based on content meaning and relevance
  • Minimize risks by avoiding personal data handling
  • Eliminate signal loss concerns from cookie deprecation
  • Uphold user privacy while placing ads effectively

Unlock the power of long-tail media

Discover where your ideal audiences are—and where your competitors aren’t—by harnessing long-tail media.

  • Prioritize relevance and capitalize on consumer affinity
  • Combat “ad blindness” by delivering more meaningful creative and messaging
  • Reach target audiences cost-effectively outside mainstream publications
  • Explore unique spaces where your competitors are absent or unable to reach

Democratize data science

Enable your teams to leverage advanced semantic targeting and data-driven insights for enhanced campaign performance.

  • Enhance team collaboration with transparent segment creation
  • Customize parameters for goal-oriented contextual targets
  • Generate insights on your most valuable consumers
  • Define target audience, keywords, affinity and scale on-the-go

Successful media reach

A global media agency needed to reach a specific niche audience – at scale – while keeping strict privacy and brand safety concerns in mind.

Using semantic targeting technology, they identified the topics most relevant to the target audience and exceed CTR benchmarks.
100 % CTR
With contextual targeting, they were able to reach the target audience at significantly lower CPC compared to the campaign average.
- 10 % CPC

Solutions for power marketers

Audience Targeting

Pre-built and custom audiences tailored for a perfect fit

Contextual Audience Extension

Model segments of pages where your audience is most likely to be

Media Strategy & Planning

Align your brand with contexts and avoid conflicting content